Recruiting email for Bringing up Baby, July 2006

This is the email that first alerted me to what could be a dangerous show.
Dated 5/7/06


To Whom It May Concern:

I am writing from a television production company called Silver River Productions.

We have recently been commissioned by Channel Four to make a new documentary series, working title ‘Bringing Up Baby’.

The series concerns itself with the experience of pregnancy and early childhood over the last 100 years, and the changing methods of preparing a parent for the birth and arrival of her child.

The programmes will explore different approaches to child rearing by actually following families as they go through the process from birth to baby’s first year and at this stage we would very much like to consider Dr Truby King’s theories within the series as one of the three approaches that we will explore.

Each family will select an approach they think will fit in with their lifestyle and ideals and we will follow them as they get to grips with it. We will ask expectant parents to try out three of the most popular handbooks of the last century and we will follow expectant mums through stages of her pregnancy, to childbirth, to the beginnings of her infant’s life.

To make this series possible we are looking for onscreen experts or ‘mentors’ who will guide, teach and advise our families throughout the process. I am aiming to find someone who is passionate about Truby King’s theories – or perhaps other manuals and guides to childrearing that we are looking to focus on within the series.

‘Bringing up Baby’ is set to be fun, yet also serious and educational, it is timely and evocative aiming to challenge the viewers sensibilities considering the social constructs that have governed the last ten decades of baby care.

Thank you so much for your time, it would be great to chat to someone in more detail about the project – perhaps you could point me in the right direction of the correct person to speak to.

I will look forward to hearing from you soon

Kindest regards

Claire

Claire Lloyd-Evans
Associate Producer
Silver River
Brook House, 2 - 16 Torrington Place
London, WC1E 7HN
T: 020 73072720
F: 020 79073411